Your Quick Guide to Streamlining the Product Creation Process

List: Posted: 12/10/10

Product creation is the process of coming up with an idea for a new product that is not trademarked, and getting it manufactured. Here is a quick guide to product creation.


For the owner of Spanx, the first step in the product creation process was the idea. The hard part for her was the selling of the idea. It was difficult to convince any manufacturer that she had a smart idea, and most manufacturers were unwilling to give her product a chance. She finally found the one person who believed in her product creation, and the rest of her multi-million dollar business is history.


Product creation means that you’ll have to either have the capital to see your product produced, or convince some entity to loan you the money. The actual manufacturing process is usually not the hard part in product creation; the hard part is convincing people that your “crazy” idea is not so crazy.


Once you have the capital for the manufacturing, you’ll need to approve the demo or mock-up that is provided. The tweaking process needs to occur before the product creation is put on store shelves. The product should be tested repeatedly for reliability – you don’t want any surprises down the road. For a product to sell, you need it to be as flawless as possible.


The same is true if your product creation is actually information. In order to sell information, the product creation is about finding an idea that isn’t trademarked and selling it through your own website or someone else’s. You will still need money to promote your product.


Product creation is about a polished end result. By following this guide, you’ll be on your way to success.

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